By Lindsay Burton, Founder Kayo Conference Series

Phew, thank goodness! It’s too much pressure. Find the perfect gift, get the best deal, decide quickly. I just can’t shop like that. If you are like me, you still have a lot of work to do finding presents for the ones you love this holiday. I can’t help with your whole list, but I might be able to help with just one.

THE PROFESSIONAL WOMAN

She loves her career. She loves people. This is the woman who takes care of everyone and always carries a full plate. She is polished, professional, well-organized, rarely complains and values authenticity over fluff. She might be a colleague, your spouse, your sister or your mother. At the Kayo Conference Series, this woman is the hero of our story and we study her and know her well. Let’s both agree she’s pretty amazing and she deserves something special. When selecting gifts for professional women, follow these simple parameters and you cannot wrong.

#6 THAT THING SHE’LL NEVER BUY HERSELF

Women are practical, and contrary to popular stereotypes they rarely spoil themselves and indulge. Find something that she wants but would never purchase for herself because it’s not practical. ($500-$1,500)

• Jewelry from Dana Rebecca. She wants it. Trust us.

#5 SOMETHING PRACTICAL WITH A TINGE OF LUXURY

Women are practical, and contrary to popular stereotypes they rarely spoil themselves and indulge. Find something you already know she loves and take it to the next level. ($250-$500)

• Morandi Sweater from MM.LaFleur: The office is always freezing. Shivering through a board meeting is not the best way to establish authority. This dreamy office sweater is a GAME-CHANGER.

#4 ANYTHING IN THE COLOR BLUSH

Blush pink is the new neutral. At least that’s what the 20-year-olds in my office are telling me. ($75-$350)

• Allyn Tote from Dagne Dover: She’s probably sick and tired of her black or camel office tote. Blush is a neutral color, but for the typical professional women, it’s WILD.

#3 CELEBRATE HER WIN

Too often, we pass a hurdle and move on to the next one without celebrating the victory. Identify one of her accomplishments from the year, and memorialize it. Did she pass the Bar Exam in a new state? Did she get a thoughtful thank you card post card from a client? Did she complete a 10K or a fitness challenge her gym? Maybe it’s just a photo from a well-deserved vacation. Make it a big deal and celebrate the wins. ($75-$200)

• Suggestion: Framebridge is a simple, affordable digital service for framing.

#2 AN ACT OF SERVICE

What chore does she hate to do? Figure out what that is, and get it done for her. This might be free, or you might have to spend a little bit to get it done right. ($25-$75)

• Detail her car. Crumbled goldfish, coffee stains, mystery goos, be gone! This might seem a little bit boring or practical, but a clean car is like a new car and a new car is like a new you. Oh, and throw in an oil change while you are at it!

#1 THE GIFT OF TIME

Free time is the ultimate luxury. Think about something you can do, whether it’s an act of service or a gadget, that will free up time for her to simply be. (Free)

• Entertain the kids. Take the kids out of the house for a full morning or afternoon so that she has some time along her in own house. Plan fun activities and make sure to do it cheerfully so that she has zero guilt.